Director / Photographer
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Tourism & Destination

Tourism & Destination

Story-driven campaign work for tourism boards and destinations around the world — built for web, OOH, social, and licensed libraries.

 

Sonoma County Tourism - Wine Country

From sunlit coastlines to redwood trails and vineyard afternoons, this campaign was designed to feel alive… to move people emotionally while grounding them in place.

Role: Director/Photographer/Casting

Deliverables: Stills + BTS / OOH + Web + Social


Visit Albuquerque - Route 66 Centennial Campaign

Working across multiple tourism assignments tied to the Route 66 Centennial initiative, I helped shape a cinematic visual library centered on nostalgia, movement, community, and Southwest identity.

Role: Photographer / Casting

Deliverables: Stills + BTS / OOH + Web + Social


Visit Laredo - Find your Sense of Adventure

A national 360 campaign (video, photography, TV, radio, social, digital, ooh and print) showcasing some of Laredo’s authentic sweet spots, we tapped into the senses of a boarder town, where Mexican and U.S. cultures meet and memories are made.

Role: Photographer

Deliverables: Stills + BTS / OOH + Web + Social (Hero Library Collection)


New Mexico True

An expanding master collection of my favorite campaign and licensed work over the past decade.

Role: Photographer

Deliverables: Stills + BTS / across Digital, OOH, Print etc… (Hero Image Collections)


Visit Mexico - Guadalajara (Coming soon)

Inaugural flight from ABQ Int’l Sunport to Guadalajara - direct one way flight, the first of it’s kind.

Role: Photographer / BTS

Deliverables: Stills + BTS / OOH + Web + Social Highlights from the trip


Visit Taos - Holiday Shoot

A seasonal holiday shoot highlighting: makers, artisans, and local businesses in the Taos community.

Spotlighting real people and traditions — to appeal to a broader audience, through lived experience.

Role: Photographer

Deliverables: Stills + BTS (Web + Social)


 

Planning a 2026 campaign or refreshing your brand library?