New Mexico True x Visit Albuquerque - Route 66 Centennial Campaign
A multi-phase campaign celebrating Albuquerque’s stretch of the Mother Road — built for web, social, and out-of-home.
Project Snapshot:
Client/Partners: New Mexico True x Visit Albuquerque
Role: Photographer + Casting
Scope: Multi-location / multi-phase capture
Deliverables: Stills + BTS for OOH, web, and social
The Brief:
Create a Route 66 visual library that feels iconic, lived-in, and modern — neon, nostalgia, motion, and real moments that make people want to visit.
What I Did:
Cast and photographed real people + real moments (not stock energy)
Captured hero scenes + flexible “library” frames for ongoing rollout
Delivered assets designed to work across OOH + web + social without losing the story
In the Wild:
This work was built to leave the screen — placed, printed, and used across channels as part of a larger tourism push.
If you’re building a destination campaign with real texture and staying power, I’m booking scoped production runs + quarterly library refreshes.
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