DOCUMENTARY TRUTH + CAMPAIGN-LEVEL CRAFT.
Riley Russill — Director / Photographer
ABOUT:
Based in New Mexico and working throughout the Southwest and beyond.
I’ve spent the last decade creating photography and motion for tourism, sports, culture, infrastructure, and founder-led brands. My work has been licensed, published, and deployed across statewide tourism campaigns, editorial publications, commercial marketing, outdoor advertising, digital campaigns, and long-term content libraries.
SELECT CLIENTS & COLLABORATORS INCLUDE:
Mountain Dew • Snapchat • Allbirds • Sonoma County Tourism • New Mexico True • Visit Mexico • Outside Magazine • Associated Press • Oakland Roots SC • New Mexico United • HB Construction • Nusenda • Fresh Chile Co. • Idea Peddler • Lens Media House • Talweg Creative • Motive
CLIENTS HIRE ME TO:
• Create tourism and destination campaigns rooted in place and people
• Document sports, culture, and community with emotional depth
• Translate complex industries into human stories
• Capture founders, executives, and organizations at pivotal moments of growth
If you’re building something meaningful and need a trusted creative partner to document it with clarity, depth, and purpose, let’s talk.
SELECTED PUBLICATIONS & RECOGNITION:
2026 - Official State Travel Guide, New Mexico [Magazine Cover] [Supporting images]
2026 Sonoma County Visitor’s Guide
New Mexico True Adventure Guide 2025
Ad Age, The Best of Experiential 2024 - The Borderlands Motel for Motive
Visit Albuquerque 2024 Visitor’s Guide
New Mexico Magazine, Editorial Feature - November 2023
“Riley, I wanted to take a minute and send you a personal note of thanks for yesterday’s shoot. I (and probably every other human on the planet) hate photos of myself because I never feel like I come across as myself. Looking at your work, I can see that you made me feel comfortable… but more than that, you made me feel seen. I just want to say thank you. Thank you for sharing your talent and your gifts.”
“Can’t say thanks enough, the work is incredible!!!”
“Since Organ Mountain Outfitters started working with Riley, we’ve seen our brand grow throughout the region. It’s our goal to expand throughout New Mexico and the Southwest. We’ve seen an increase in revenue from online orders since working with him. His ability to tell a story with our products has increased our audience engagement overall.”
In the field
