Sonoma County Tourism — ‘This is Wine Country, Where Life Opens Up’
Story-driven travel campaign built for web, social, PR, and OOH - with a deep licensed library of hero frames.
Role: Photographer/Casting
Deliverables: Stills + BTS / OOH + Web + Social / Brand Library
Brief:
Create cinematic moments that feel personal, not posed. From trail runs at golden hour to shared meals under soft skies, every scene was anchored in real motion, guided by emotional clarity and crafted with intention.
Approach:
I collaborated with Idea Peddler and Sonoma County Tourism to craft a visual campaign that invites people to feel something real… to remember a moment, a place, or a part of themselves. This campaign reflects my favorite kind of work, where emotion meets intention and storytelling becomes an experience.
Produced By: Idea Peddler, Russill Productions
Creative Director: Georgia Malone
Photographer/Casting: Riley Russill
Producer: Joshua Smith
Wardrobe Stylist: Joni Sternberg
PA: Steven Chrabaszcz
Art Director/Client Support: Emma Kjaer
Project Manager: Trinidad De Leon
Talent: Ana Karen + Jordan Jesolva + Dylan Autran + Saalih Muhammad
In The Wild:
This campaign was designed to travel across channels — from concept to placements people actually see.
OOH placements (billboards + large-format)
Digital + social rollout assets
A flexible library built for ongoing seasonal use, not a one-week post cycle
From sunlit coastlines to redwood trails and vineyard afternoons, this campaign was designed to feel alive… to move people emotionally while grounding them in place.
Early blue hour along the coast — Saalih setting the tempo.
Ana embracing her inner child, catching the wind and the waves.
Ana’s hand at the window, bridging the coastal calm and forest awe.
Dylan + Jordan on a romantic walk through the vines.
Set Design by: Georgia Malone — Art Direction by: Emma Kjaer
Vineyard laughter after the tension lifts — golden hour grace.
Sunset hues over Bricoleur Vineyard - Sonoma County, CA
Blue hour stillness, captured without asking for it.
““I didn’t want to just shoot this campaign, I wanted to feel it.
These moments weren’t just staged - they were shared.
What you see here isn’t just content.
It’s memory, movement, and emotion… preserved in natural light.””
If you’re planning 2026 tourism campaigns now, this is exactly the lane: pre-pro clarity, efficient capture, and deliverables/licensing defined up front.
Ready to craft something that feels like this?
Let’s Talk →