Sonoma County Tourism Campaign
Emotional storytelling rooted in culture, landscape, and lived experience.
I collaborated with Idea Peddler and Sonoma County Tourism to craft a visual campaign that invites people to feel something real… to remember a moment, a place, or a part of themselves.
Working alongside Creative Director Georgia Malone and Project Manager Trinidad DeLeon, I was brought on to lead Photography and Talent Casting, helping develop a visual language that would stretch across digital placements, social platforms, and outdoor media.
Scope of Work:
• Photography & Talent Casting
• Campaign Asset Capture (Digital + OOH)
• Location-Based Visual Strategy
• Storyboarding support & Moodboard translation
• 1K+ frames delivered | 40+ curated hero selects
The goal was simple: create cinematic moments that feel personal, not posed. From trail runs at golden hour to shared meals under soft skies, every scene was anchored in real motion, guided by emotional clarity and crafted with intention.
From sunlit coastlines to redwood trails and vineyard afternoons, this campaign was designed to feel alive… to move people emotionally while grounding them in place.
This campaign reflects my favorite kind of work, where emotion meets intention and storytelling becomes an experience.
Early blue hour along the coast — Saalih setting the tempo.
Ana embracing the inner child, catching the wind and the waves.
Ana’s hand at the window, bridging the coastal calm and forest awe.
Dylan + Jordan on a romantic walk through the vines.
Set Design by: Georgia Malone x Emma
Vineyard laughter after the tension lifts — golden hour grace.
Sunset hues over Bricoleur Vineyard - Sonoma County, CA
Blue hour stillness, captured without asking for it.
““I didn’t want to just shoot this campaign, I wanted to feel it.
These moments weren’t just staged - they were shared.
What you see here isn’t just content.
It’s memory, movement, and emotion… preserved in natural light.””
Ready to craft something that feels like this?
Let’s Talk →