Visit Albuquerque - Route 66 Centennial Campaign
A multi-phase campaign celebrating Albuquerque’s stretch of the Mother Road — built for web, social, and out-of-home.
Role: Photographer/Casting
Deliverables: Stills + BTS / OOH + Web + Social / Brand Library
The Brief:
Create a Route 66 visual library that feels iconic, lived-in, and modern — neon, nostalgia, motion, and real moments that make people want to visit.
What I Did:
Working across multiple tourism assignments tied to the Route 66 Centennial initiative, I helped shape a cinematic visual library centered on nostalgia, movement, community, and Southwest identity.
Scope: Multi-location / multi-phase capture
Deliverables: Stills + BTS for OOH, web, and social
In the Wild:
This work was built to leave the screen — placed, printed, and used across channels as part of a larger celebration and cultural tourism push.
If you’re building a destination campaign with real texture and staying power, I’m booking scoped production runs + quarterly library refreshes.
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