BeWell NM × K2MD — Award-Winning OOH Campaign + Rebrand
Licensed Stills library + B-Roll footage for K2MD’s latest healthcare lifestyle campaign.
Role: Photographer + Videographer
Deliverables: Stills / B Roll for OOH, web, and social
THE BRIEF:
Submit imagery and supporting b roll for a larger health marketplace rebrand for Be Well NM’s latest Lifestyle Rebrand.
WHAT I DID:
Photographed real people + real moments
Captured hero scenes + flexible “library” frames for ongoing rollout
Delivered assets designed to work across OOH + web + social
IN THE WILD:
This work was built to leave the screen — placed, printed, and used across channels as part of an award winning healthcare rebrand.
This 15-second spot will be airing during the Olympics, along with several other video spots on connected TV platforms like YouTube, Hulu, and Prime.
